How can I analyze in detail the viewers' behavior in relation to each segment of my video?
To analyze in detail the viewers' interaction with your videos, the suite ShinyStat™ Video Analytics provides you with a tool called Viewing Spectrum.
This quite intituive function provides a quick tool to undertstand the viewer's behavior and their interaction with your videos.
Thanks to the Viewing Spectrum you can analyze and evaluate the interest generated by each segment of the video, and in particular you can see how the viewer has been moving the cursor back and forth to zero in on its areas of choice.
With the Viewing Spectrum one can point out which segments of the video have managed to draw in a greater audience.
This graphical presentation system (patented by ShinyStat™) is based on the chromatic spectrum; you can see in detail how the number of viewings has changed, from the maximum in red to the minimum in blue.
The Viewing Spectrum, therefore, provides you with a precise quantitative analysis of the user's behavior. It specifically makes it possible to determine whether there was a "non linear viewing" of the video and also to pinpoint those segments that brought the viewing to a halt.
The report shows:
- Video preview - clicking on the image, the command Play is activated and the video starts
- Percentage of video completion - it shows the relationship between the number of "Absolute unique visitors" and "Absolute unique visitors that completed the video", by viewing at least 90 percent of the video.
- Command buttons for video playing - you can view immediately the scene that you want to analyze
- Viewing Spectrum - it shows the number of viewings for each specific segment of the video
- Color code - it shows the meaning of the different colors in use, from blue for the minimum value to red for the maximum value.
Hovering with the mouse over the Viewing Spectrum
you can see the total numbers of viewings for each specific segment of the video. To check on the scenes that these viewings make reference to, you can start playing the video at the beginning of any segment that you want to analyze.
This function provides you with an easier approach to the data, allowing you to see again in detail those scenes that generated a greater or a smaller interest, ie. the scenes that have been viewed several times as well as those that have been discarded.