Our know-how to transform Big Data into Smart Data
The correlation between navigation behaviours and the intrinsic characteristics of the visited sites permits to segment the user in specific clusters using probabilistic models and Bayesian algorithms. Thanks to several decades of experience in the field of Data Management & Analysis, ShinyStat can reach ambitious goals through the use of its technologies.
Outstanding results are pursued through the continuous evolution of machine learning algorithms that enable ShinyStat technologies to achieve increasing accuracy as their usage increases. The virtuous circle that triggers after an initial set-up period of the targeting service generates a constantly increasing performance capacity in subsequent time periods.