Video Analytics - Referrer- PPC (Pay Per Click) keys

Guide for:


This report provides the number of video views coming from Google or Yahoo! Sponsored Links with relation to each keyword used by the visitors during the search.

The first row of the table displays the number of keywords and the number of video views they generate.


Each row of the table displays the following data: By clicking on this icon in the third column, you will be shown a report about the trend in time of the video views for each keyword.


For an easier reading, the last row of the list, shows the total listed values.
It's important to remember that this datum represents the sum of the values of all the pages and not of the single page displayed.

Pro Users will be able to displays up to 20 keys.

“Not provided” keywords
"Not provided" means that the search engine did not provide the keyword used by the visitor to reach the site.

Searched keyword

In addition to the keyword, this column shows further indications: you are reminded that both Google and Yahoo! allow you to choose wheter to show up the ads only in the main search engine (Google, Yahoo!), in other search engines, partner websites or on the whole content network (AdSense or Yahoo content match).

To properly understand data, some useful clarifications are reported below: ______________________________________________________________________________________

ShinyStat measures automatically accesses coming from Google and Yahoo! Sponsored links. The user must only have set in his/her Google Adwords or Yahoo! Search marketing account profile, the option which allows the display of the full destination URL where the ad points to.

For those who have a Google Adwords account: For those who have a Yahoo! Search marketing account: ______________________________________________________________________________________  

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Video Analytics - Total referrers