The sale of products and services through digital platforms requires constant care to the various dynamics of customer behaviour on the site. The shopping experience with the powerful ShinyStat™ Business suite will be segmented in all its phases in order to highlight the relevant aspects.
It analyses the flow of data related to users who have completed both monetary and non-monetary conversion on the site. With ShinyStat™ Business you can limit the analysis to the users only who have converted, segmenting them by peculiar characteristics (e.g. type of device used, geolocation, etc.) so as to determine a useful identikit for future engagement and retention.
ShinyStat™ Business is essential to discover in detail the navigation path of users who finalize the purchase in an e-commerce environment. By analysing the customer journey you can significantly improve the usability in the sections of the site where conversions are more frequent.
This report, a default content in the ShinyStat™ Business suite, is an indispensable tool for the company that uses the site for business procurement purposes, since it offers an immediate overview of the companies that have visited the site to obtain product information.
ShinyStat Business is the all-in-one tool that offers a complete tracking system to measure your web traffic and assess your site performance and ROI.
Access the Analytics service that allows you to increase the performance of your e-commerce.