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Video Analytics

Users remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear (Thomas Metcalf)

Web Analytics

Online communications through video is extremely effective, emotionally involving users, bringing them closer to your products and services, redefining customer service and promoting viral marketing.
Video Analytics is the ideal platform to gain insight into the interaction of users with video and multimedia contents.

ShinyStat™ Video Analytics is a complementary and parallel module of Web Analytics which enables you to get real-time information about how your users interact with the video and multimedia content on your site.
To find out more about how videos can help your online communication we recommend this ShinyStat™ presentation.

Viewing Spectrum

Viewing Spectrum ShinyStat™ Video Analytics allows you to measure user-side interactions through the “Viewing Spectrum” an innovative metric which allows you to analyze user...


The Video Analytics solution is based upon specific metrics, designed and created for videos. Thus the website is no longer at the center of the analysis which instead centers on the single video. It is therefore possible to understand how many unique users watch a given video, how many times and with what frequency the video is seen, average...

Distribution 2.0 and Geo

Video publishers often allow videos to be embedded and shared by viewers, which allows companies to make the most out of the viral effect that videos can obtain.

One of the major concerns regarding video distribution, however, is video owners’ fear of losing control over their contents: where will they be embedded? in what context?...

Acquisition scenarios

Online video-delivery is highly diversified and there are many different systems and multimedia content platforms. ShinyStat™ Video Analytics was designed and created to be extremely flexible and currently works with all the following technologies: Javascript, Actionscript (Video Flash Player) and HTML 5.
Furthermore, the entire...