ShinyEngage is the on-site Marketing Automation tool that allows you to show ad hoc creativity to specific segments of your audience based on predetermined logics and defined moments. ShinyEngage is able to deliver contents of communication with the chosen timing only to surfers who respond to certain pre-set behaviour and profile conditions.
ShinyEngage makes it possible to reach the ideal Audience in the steps just before conversion in order to facilitate finalization. The use of ShinyEngage can significantly limit the abandonment of the cart because, in case of exit intention, the software allows to convey the desired message and to considerably limit the loss of purchases made.
ShinyEngage allows the differentiation of the Audience using up to 40 segmentation criteria including: Analytics metrics (conversion, days from the last conversion, referer type, visit etc ..), CMS variables (cart amount, number of cart products, number of products in the wishlist, user logged in etc ..) and segments of Audience of the proprietary DMP (age, gender, interests, Personas etc ..). These features make it possible to reduce the crowding of the messages by communicating the contents to the chosen users only.
The ShinyStat team provides its Real Time dashboards to give an overview of the digital activity results as well as a starting point to select the Audience clusters involved in the communication activity. In fact, based on the criteria chosen in the dashboard, the on-site Marketing Automation software will deliver the creativity differently.