Video Analytics - Referrer - PPC (Pay Per Click) - Details

Guide for:

This report provides the referrers and keywords of video views coming from the sponsored links of Google and Yahoo!

In the first table the following data is indicated:

In each row of the table are displayed the following data: Clicking on the “Day-by-day” icon , you can access the report showing the trend of video views coming from the sponsored links in a particular time period. Currently ShinyStat measures the accesses from Google Adsense and Adwords and from Yahoo! Sponsored Search and Content Match PPC networks.


For an easier reading, the last row of the list, shows the total listed values.
It's important to remember that this datum represents the sum of the values of all the pages and not of the single page displayed.



ShinyStat measures automatically accesses coming from Google and Yahoo! Sponsored links. The user must have set in his/her Google Adwords or Yahoo! Search marketing account profile beforehand to the option that allows the display of the full destination URL where the ad points to.

For those who have a Google Adwords account
- login to your Google Adwords account
- click on "My Account"
- in "Account preferences" click on "Edit" regarding the entry "Tracking"
-select the option "Destination URL Auto-tagging"
-save changes

For those who have a Yahoo! Search marketing account:

- login to your Yahoo! Search marketing account
- click on "Administration", then on "Tracking URLs"
- select the option "Tracking URLs on"
- save changes

Back to Help

Video Analytics - Total referrers