The best on-site Analytics and Marketing Automation services at your disposal


ShinyStat™: analytics tools for digital media

ShinyStat™ is the browser-based web analytics platform which allows you to measure the traffic of your Web site in real time.

The experience gained over the years means the system stands out from the rest in terms of efficiency and functionality in tracking internet access.

The platform is able to process and display data in real time, making ShinyStat™ the ideal partner for companies that need to rapidly analyze the results of their digital marketing investment.

Always at the cutting edge of innovation, ShinyStat™ closely follows media developments so it can effectively anticipate the demands of the market, particularly for web traffic generated by mobile devices and by video views.

To analyze traffic generated by users connecting via a mobile device, ShinyStat™ offers detailed information like the device type, brand, model, and telephone operator. Combining this simple information gives an indicative overview of the socio-demographic characteristics of users, as well as useful pointers for optimizing web usability.

And for analyzing multimedia contents, ShinyStat™ has developed innovative video-analytics solutions that can reveal valuable information on user views of video clips, even showing how many times each individual segment of a video has been seen.

For investors in web marketing, ShinyStat™ offers a range of tools to measure and optimize returns on investment.

Conversions - Analyzing the behavior of users who reach your website's preset objectives (purchases, registrations, downloads etc.) provides valuable guidance on acquiring and retaining customers, helping you understand the decision-making processes and the reasons for purchase. By showing the origin of each individual conversion, ShinyStat™ lets you precisely measure the return on your investments (SEO activity, Pay Per Click, Purchase of Links, Social Network Campaigns, etc.).

Online advertising campaigns - ShinyStat™ offers a complete package for analyzing the progress of your online advertising campaigns in real time and for optimizing efficiency and ROI whatever the type of advertising chosen: email advertising, display advertising campaigns or keyword advertising campaigns.

Geolocation - Detailed analysis of geographical origin down to the individual city allows you to check the visibility achieved by your website in specific geographical areas.

The ShinyStat™ team is committed to ensuring the highest levels of excellence, a factor that benefits customers while guaranteeing their success in any eBusiness area.

About us

ShinyStat SpA was born with the sale of the business unit from Triboo Group to SevenData SpA. This new legal entity now manages all business continuity activities previously handled by Shiny Srl team, the leading company in the Italian market in software development for Web Analytics and On-site Marketing Automation.

Our goals

Our mission is to make available to customers the technological assets that the company has in addition to the know-how gained by the development team in over twenty years of experience in the sector. This is in order to allow publishing and e-commerce initiatives to reach ever higher levels of profitability and performance through a significant increase in business.

Leader in On-site Marketing Automation systems

The ShinyStat real time Analytics systems have found their natural evolution in the new on-site Marketing Automation products that the ShinyStat SpA staff has developed thanks to its Machine Learning and Artificial Intelligence algorithms.

Proprietary DMP

ShinyStat has a proprietary Data Management Platform which generates one of the most important databases on the Italian scene to increase the results in Digital Marketing activities.


Marketing Automation On-Site

The right message at the right time.

Analytics and Marketing Automation B2B

The software dedicated to Marketing Automation on Companies.

Real-time customized navigation

Adaptive contents to reach the target.

Data to increase Performance

A DMP designed for Marketing Automation.

ShinyStat™ is an associate member of IAB Italia, the international association dedicated to develop interactive Advertising and Marketing.

ShinyStat™ actively cooperates with the Milan University Politecnico, supporting the 2010 Research conducted by its School of Management regarding "Mobile Content & Internet", "Mobile Marketing & Service" and "New Media & Tv".

ShinyStat™ is a Premiere Corporate Member of the Digital Analytics Association the international association for digital audience analysis.