The "Bounce Rate" allows you to analyse the tendency of visitors who abandon your site before exploring it.
In order to verify if your visitors exit the website site before exploring it, ShinyStat provides the "Bounce Rate", that represent the percent of visits by browsers that abandon the site after viewing a single page.
It is therefore a useful piece of information to gauge user interest in your website.
However, users exiting a site after viewing a single page may do so for various reasons: a user may have found the page uninteresting or irrelevant; or, s/he may have entered the site at a page without links; or, contrariwise, s/he may have landed on a page that provided all the relevant data, thereby making any further browsing redundant.
In a general sense, if a page has a high Bounce Rate, it is worthwhile to analyse in depth all available data in order to investigate all possible causes.
If the Bounce Rate is high, the following aspects are worth checking:
- Correct insertion of the ShinyStat Code
- Relevance of the landing page for the information shown in a link
- Landing page appeal
- Website Usability
At any rate, data about Bounces should be analysed paying attention to all potential causes.
There are indeed times when the Bounce Rate may not mean very much in analytical terms. Let's see a few examples:
- One-page websites
- News and landing pages rich in content (because the user is interested only in the latest updates)
- Sites properly indicized in search engines (in this case, the user reaches the right page with the desired product or information)
- Websites with fidelized users (because visitors could have bookmarked their pages of interest, reaching each time their desired content, without feeling the need to enter other pages).
In conclusion, Bounces are a very important tool to evaluate the quality of visits
, the effectiveness of your website
(and its entry pages), and also, to figure out traffic sources that generate targeted visits
On condition, that is, that one pays attention to contingent factors and relates specific data with other significant parameters, first of all the average time spent on pages
(indicative of interest towards the contents on offer) and the visit source
(useful to diversify data in connection with traffic sources).
A high Bounce Rates becomes more worrysome when the average time spent on your site or on specific pages is less. Longer times
are a sure indication of visitors' interests for your proposed contents.
On the other hand, a site or a page with lots of visits originating mostly from Direct Requests
will show a higher Bounce Rate than a site or a page which is mostly visited by people coming from a Search Engine.