Traffic - New Visitors and Returning Visitors

Guide for:

How important are new visitors versus returning?
How can I check visitor loyalty rate?

How to know if web marketing strategies have helped bring new visitors?

In the report Traffic > New vs Returning it is possible to check the influence of new visitors in relation to returning visitors on the visits to the website.


The first table shows the total number of visits to the website in the selected period.


The pie chart shows the percent distribution of all visits depending upon the type of visitor in a particular time period.

In particular, it indicates
how many visits were made by New Visitors (i.e. browsers that have not accessed the website before) and Returning Visitors (i.e. browsers that have entered the site at least once before ) out of the total number of visits in the selected time period.

In each line of the table the following data are made available:

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Traffic - Visits