Traffic - Daily unique visitors/browsers

This report shows the daily unique visitors/browsers.

This term refers to the number of unique visitors/browsers who visit the web site once or more a day.

The first table shows the following data:

• Average Daily unique visitors
• Average Daily unique visitors from Desktop Devices
• Trend Daily unique visitors from Desktop Devices
• Average Daily unique visitorss from Mobile Devices
• Trend Daily unique visitors from Mobile Devices

N.B.
For periods longer than a day, the total number of daily unique visitors/browsers shows the sum of daily unique browsers measured for each day of the period under consideration

Filters

• Calendar: it allows you to select the time interval for which you want to analyse the traffic data. For more info, click here.

Chart
The chart shows the number of daily unique visitors/browsers for each day in the selected period, the number of daily unique visitors/browsers from Desktop Devices and the number of daily unique visitors/browsers from Mobile Devices.

It is possible to change the type of graph by clicking on the icon on the right (bar, line and area graphs).
For periods that include at least 8 days, by clicking on the "Show/hide mobile average" icon, you can respectively show or hide the mobile average, displayed with a dotted line.

Selecting a period that includes today and no longer than 122 days, the real time data and the daily forecast for the current day are represented in different colors.


Table
The table shows the number of daily unique visitors/browsers day by day, the number of daily unique visitors/browsers from Desktop Devices and the number of daily unique visitors/browsers from Mobile Devices.

For periods that include more than 122 days, the data are represented on a monthly basis rather than daily and the last two columns show the percentage of variation with reference to the previous month (in the first column) and with respect to the same month of the previous year (in the second). 

Clicking on the name of each month you can view the daily details.
Selecting a period that includes today and no longer than 122 days, the last two lines of the table show real time data and the daily forecast for the current day.

N.B. For periods longer than 122 days, the table is not shown.

Please note: data on unique visitors split by desktop and mobile users is available since October, 1st 2014.