The report Monetary Global Conversions from campaigns gives you an in-depth analysis of the conversions generated by campaigns. With this report ShinyStat™ offers you a panoramic view of your campaign results with plenty of analytical details with respect to conversions.
In the report "Conversions > Origin of Conversions", ShinyStat™ aggregates the data according to the "principle of the first referrer", that is according to the origin of the first visit.
For example: if a user enters the website for the first time coming from a search engine without effecting any conversion, and he comes back later through a campaign and converts, in the report about the Origin of Conversions, this conversion will be attributed to the search engine and not to the campaign, according to the "principle of the first referrer".
The report Global Conversions from campaigns, on the other hand, gives you a complete view of all conversions generated by campaigns, both when the campaign was the first referrer and when it was the final referrer.
The report, therefore, gives a clear perception of campaign relevance in the conversion process, because it shows when the campaign was the first referrer and when it was the final referrer.
Whenever a user enters the website for the first time from a campaign and converts immediately (conversion on the first visit), the report "Global Conversions from campaigns" will add one unit to Conversions from campaigns at the first visit and one unit to Conversions from campaigns at the last visit (because the first and the last visit are one and the same), while the field Total Conversions will add just one unit.
In the event that Conversions at the first visit prevail, the campaign will have contributed to make your site known to users who never visited it before. In the event that Conversions at the last visit prevail, the campaign will have contributed to an increase in customer loyalty as well as in brand perception.
In the first summary table you will find: