Google ADS Integration - Search Terms

Guide for:

Search Terms Google Ads

The Google Ads Search Terms report shows the search terms used by users on engines to view your ads, retrieved through the Google Ads API

How to view the report

To view the report:

  1. Log in to your ShinyStat account
  2. Click on Web Analytics in the side menu
  3. Scroll to the Google Ads item and click on Search Terms

The report will be selectable only after associating a Google Ads account from which to retrieve the data. See the Configuration item for more details.

Metrics and Dimensions

Among the metrics retrieved from Google Ads we find:

The report contains the following Dimensions:

Search Term The search terms used by users on engines to view your ads
Match type

The match type of the search term. It can take on the following values:

  • Broad
  • Exact
  • Phrase
  • Unknown
  • Unspecified
Campaign The campaign name defined on Google Ads
AdGroup The Ad group name defined on Google Ads


The table below details the various metrics you will find in the Google Ads - Search Terms report:

Impression (Google Ads) Indicates how often ads from your search appeared on search results pages or on websites in the Google network.
Click (Google Ads) The number of clicks
CTR (Google Ads)  Click-through rate (CTR) measures how many times people click on your Google Ads ads after they have been shown.
CTR = (Clicks / Impressions) * 100%.
Cost (Google Ads) The amount you spent on your ads on Google Ads
Video Views(Google Ads) The number of times your video ads have been viewed. For video campaigns only
CPV (Google Ads) Indicates the relationship between the costs incurred and the number of video ads seen.
CPV = Costs / Video Views


The filters available in the report allow you to filter the results by campaign names, ad group names and search term so that you can observe only the records most useful for the analysis

Ads - Searc Terms Filters

As with other ShinyStat reports, you can sort the data table by the metric that is most important to you by clicking the metric column header. Click the icon in the Details column to drill down to a more granular level of metrics or the icon in the Trend column to view the daily trend of the selected Search term.


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Google ADS Integration