Socio Demo - Interests

Guide for:

The identification of the categories of interest  in which the visitors are most interested provides a comprehensive statistical view of the audience, fundamental to define strategies, select content, evaluate the advertising spaces..

"Socio Demo" > "Interest" report provides an immediate view, both graphic and table, on the categories statistically more interested in site visitors, providing the percentage distribution of visits according to the categories of interest.

The chart sums up the percentage of visits to the main categories.

Table shows the percentages for the subcategories, giving a more detailed statistical view of interests expressed by site visitors.

"Interest by gender" chart and table allow to relate the categories of interest with the gender, showing the percentage distribution of visits by men compared with women each interest category.

Data are available for all IAB categories, except the following:

The report shows data only for categories or sub-categories with a percentage of estimated visits higher than 0.1%.

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Socio Demo - Gender and Age Groups