Not Provided Keywords (Beta)

Guide for:

The Not-provided report is a valid tool for get an estimate of the keywords used by users to reach your site, but not provided to any analytics software by the search engine. Some search engines (including Google and Yahoo) provide only some keywords used by visitors to reach the searched website while, in most cases, they do not release to the browser of the information about the keywords, that results Not-provided.

The technology developed by ShinyStat™ allow to calculate the probabilities about the possible Not-provided keywords combining the consolidated experience in the traffic data measurement with an analytic approach able to fulfill a deep analysis about the structure that characterises the pages of the site.
So the report Referrers > Not-provided keywords shows an estimate of the keywords that the users could have searched to reach the site in the selected period, but which are not been provided by the search engine.

In the first table are reported the total number of the Not-provided keywords listed for the period displayed and the value of the estimated average position (the average position is available only in ShinyStat ™ Business version).


With a single view the graph shows a summary of the keywords searched with higher probability and their connections with associated keywords, namely with the keywords most likely to have been researched together with the main keyword under consideration.

The size and intensity of the color that characterise the individual elements (ovals) are directly proportional to the probability with which the single keyword has been researched.
Larger and greater intensity of blue indicate a higher probability that the referenced keyword was searched.
The scale shown in the lower right shows the percentages corresponding to the intensity of the represented color.

The arrows indicate instead the associations between the various keywords; in particular, an arrow with larger dimensions indicates a higher probability that the associated keywords have been searched together.  

The chart can be dragged simply by pointing the mouse to the point of interest and moving it to your preference; it can also be enlarged or reduced as needed, using the mouse wheel or by clicking respectively on the keys and CTRL + and CTRL -.
Similarly, the green buttons positioned at the bottom (left and right) allow to focus the portion of the graph that has an interest to analyze.
They are useful mainly to focus on the details when you examine complex situations, in which keywords could be searched with several others.


In the table Not-provided keywords is possible to visualise the following data:

Data are processed subsequently at the time of detection with a latency that can vary from 12 to 48 hours depending on the number of visits recorded.  

The report is available only in Beta version.
For any reports or suggestions, please contact the ShinyStat™ Support Center.
This report is also available in the Free version with some limitations.
In the Free and Demo versions, it is available as an "Optional Feature"; so it can be activated or deactivated through the configuration panel of your account ShinyStat™.

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Not Provided Keywords (Beta)