How important are new visitors versus returning?
How can I check visitor loyalty rate?
How to know if web marketing strategies have helped bring new visitors?
In the report Traffic > New vs Returning it is possible to check the influence of new visitors in relation to returning visitors on the visits to the website. In particular, it indicates how many visits were made by New Visitors (i.e. browsers that have not accessed the website before) and Returning Visitors (i.e. browsers that have entered the site at least once before) out of the total number of visits.