Web Analytics

A website without Analytics is like a boat without a compass.

ShinyStat™ Web Analytics is the platform for the gathering, the processing and the analysis of web traffic data. Web Analysis aim is to allow the optimization of internet pages use.
A business on the net without a professional Analytics system bring into a business without any possibility of control about the distance to one's goals.

Know how users interact with company's website is fundamental in order to improve users' experience and to guarantee a good communication and service delivery.

ShinyStat™ supplies Web Analytics since 2001 and is always in development to be a state of the art platform. Its products are daily appreciated by hundreds of thousands users all around the world.

Real time

Process and visualize every metric and report in real time is such a big advantage.
An efficient Web Analytics tool represents the base to analyse quickly precious data in order to improve communication and speed up the business. Point out the data while the event is running is very important to measure the ongoing results and to be able to make corrections...

Automatic channel

Detailed conversion

PPC campaign

ShinyStat™ Web Analytics provides a complete suite to analyse in real time the online advertising progress of your “pay per click”...

	Real time
	Process and visualize every metric and report in real time is such a big advantage. An efficient Web Analytics tool represents the base to analyse quickly precious data in order to improve communication and speed up the business. Point out the data while the event is running is very important to measure the ongoing results and to be able to make corrections “on the fly”.

Real time

	Automatic channel
	Making an easy and fast configuration of the platform it is possible to obtain a detailed report about some sections of the website: “a channel”. In particular, all those web pages which url matches with the settings will be isolated and you can easily work with segmentation and comparative analysis. Channel integration and their configuration is fast and easy and give you an immediate plug & play environment through text filter or regular expressions used to define the channel.

Automatic channel

Making an easy and fast configuration of the platform it is possible to obtain a detailed report about some sections of the website: “a channel”. In particular, all those web pages which url matches with the settings will be isolated and you can easily work with segmentation and comparative analysis.

Channel integration and their configuration is fast and easy and give you an immediate plug & play environment through text filter or regular expressions used to define the channel.

	Detailed conversion
	Conversion happens when the user makes a specific action relevant for the analysis goal decided by the web master. Every website should have one or more goals, every goal should be linked to a “point of conversion” both monetary or not monetary. Every time a user makes an action considered a “goal” (online purchase, newsletter registration, info request, etc.) he makes a conversion. To isolate and to analyse conversions from a macro and micro point of view is a fundamental task for every web site. Conversion data help to improve web site conversion rates and make it successful. Moreover these kind of data let you manage the best traffic sources and the most performing advertising campaigns to optimize every kind of marketing investment (search, display, dems, affiliation, etc.). Besides a macro conversion analysis based on sources and funnelling, ShinyStat™ even offers the details of every single conversion to let a micro analysis. For every conversion, one can have the detail of “multitouch point”, decisional purchase time, track of the conversion and even much more fundamental details.

Detailed conversion

Conversion happens when the user makes a specific action relevant for the analysis goal decided by the web master. Every website should have one or more goals, every goal should be linked to a “point of conversion” both monetary or not monetary. Every time a user makes an action considered a “goal” (online purchase, newsletter registration, info request, etc.) he makes a conversion. To isolate and to analyse conversions from a macro and micro point of view is a fundamental task for every web site.
Conversion data help to improve web site conversion rates and make it successful.
Moreover these kind of data let you manage the best traffic sources and the most performing advertising campaigns to optimize every kind of marketing investment (search, display, dems, affiliation, etc.).

Besides a macro conversion analysis based on sources and funnelling, ShinyStat™ even offers the details of every single conversion to let a micro analysis.
For every conversion, one can have the detail of “multitouch point”, decisional purchase time, track of the conversion and even much more fundamental details.

	PPC campaign
	ShinyStat™ Web Analytics provides a complete suite to analyse in real time the online advertising progress of your “pay per click” campaigns in order to optimise the return on investment whatever the advevrting form is: e-mail advertising, display advertising or keyword advertising. In particular, to evaluate the result obtained by the campaign, it is fundamental to analyze the conversion from campaign. Verify which investment is able to bring qualified traffic to the website is a very useful action. ShinyStat™ Web Analytics is already integrated with the most important advertising Pay Per Click platform in the world: you just have to activate the campaign, ShinyStat web analytics will do all the rest!

PPC campaign

ShinyStat™ Web Analytics provides a complete suite to analyse in real time the online advertising progress of your “pay per click” campaigns in order to optimise the return on investment whatever the advevrting form is: e-mail advertising, display advertising or keyword advertising.

In particular, to evaluate the result obtained by the campaign, it is fundamental to analyze the conversion from campaign. Verify which investment is able to bring qualified traffic to the website is a very useful action.

ShinyStat™ Web Analytics is already integrated with the most important advertising Pay Per Click platform in the world: you just have to activate the campaign, ShinyStat web analytics will do all the rest!