Video Analytics

Users remember: 10% of what they read, 20% of what they listen, 30% of what they see and 50% of what they see and listen (Thomas Metcalf)

ShinyStat™ Video Analytics is a complementer module of Web Analytics ShinyStat™platform. It focuses to analyse how video contents are seen on your own web site or on third parties web sites.
Video Analytics reports let you evaluate the behaviour during the view of a video and to highlight the video sections where the content engages users attention.
Specific reports, developed and studied expressly for video and audio on demand or streamed let you also understand how your multimedia offer is viral on the net: where is distributed and how the same content perfoms on different distribution channels.
ShinyStat™ Video Analytics is the ideal tool to understand the engagement level of the audience, improve content quality and content correlation, optimize the multimedia length and it is very useful for video advertising optimization and video banners delivery strategies.

Viewing Spectrum

ShinyStat™ Video Analytics let you measure user interaction during audio and video distribution, through the Viewing Spectrum: an innovative tool which allows to evaluate how...

Metrics

Distribution 2.0 and Geo

Acquisition scenarios

Video delivery platforms are extremely different. There are, de facto, different technologies and video players.
ShinyStat™ Video Analytics is really flexible and actually runs with following technologies: Actionscript (Video Flash Player), Microsoft Silverlight and HTML 5.
Besides the platform is interfaced with the most important...

	Viewing Spectrum
	ShinyStat™ Video Analytics let you measure user interaction during audio and video distribution, through the Viewing Spectrum: an innovative tool which allows to evaluate how users are interested or not in each section of the video.Viewing spectrum highlights which points get more interest from the audience and which are the instants where the video (or audio) has been abandoned. The graphic representation – patented by ShinyStat™ - is based on chromatic spectrum and let one understands immediately, from the highest point, highlighted with red, to the lowest one, highlighted with the blu. This allows to see the detailed progress of number of views.

Viewing Spectrum

ShinyStat™ Video Analytics let you measure user interaction during audio and video distribution, through the Viewing Spectrum: an innovative tool which allows to evaluate how users are interested or not in each section of the video.Viewing spectrum highlights which points get more interest from the audience and which are the instants where the video (or audio) has been abandoned.

The graphic representation – patented by ShinyStat™ - is based on chromatic spectrum and let one understands immediately, from the highest point, highlighted with red, to the lowest one, highlighted with the blu. This allows to see the detailed progress of number of views.

	Metrics
	ShinyStat™ Video Analytics has specific metrics, studied and developed expressly for video and audio distribution. Web Analytics has a website has the centre of analysis, instead Video Analytics focuses on single video analysis and video aggregation analysis. It is possible to know, for example, how many Unique Absolute Visitors have seen one specific video, how many times and with which frequency it's been seen; average time of viewing, etc. ShinyStat™ Video Analytics let draw up the analysis to the “GRP” way of fruition of the video. That is fundamental for own video advertising campaign and video banner.

Metrics

ShinyStat™ Video Analytics has specific metrics, studied and developed expressly for video and audio distribution.
Web Analytics has a website has the centre of analysis, instead Video Analytics focuses on single video analysis and video aggregation analysis. It is possible to know, for example, how many Unique Absolute Visitors have seen one specific video, how many times and with which frequency it's been seen; average time of viewing, etc.
ShinyStat™ Video Analytics let draw up the analysis to the “GRP” way of fruition of the video. That is fundamental for own video advertising campaign and video banner.

	Distribution 2.0 and Geo
	Video Publishers let often embed and distribute their own videos on different channels. This action allows to take vantage of the viral communication that is really high using videos. One of the most popular video distribution problem is publishers' fear to lose the control of their content: where are they embedded? In which context? Using ShinyStat™ Video Analytics you can have automatically distribution data: it is possible to know where each single video is embedded and how is performing (with specific metrics) on each single distribution channel. Details of video distribution are improved by geolocation data to understand where the videos got success locally or globally.

Distribution 2.0 and Geo

Video Publishers let often embed and distribute their own videos on different channels. This action allows to take vantage of the viral communication that is really high using videos.

One of the most popular video distribution problem is publishers' fear to lose the control of their content: where are they embedded? In which context? Using ShinyStat™ Video Analytics you can have automatically distribution data: it is possible to know where each single video is embedded and how is performing (with specific metrics) on each single distribution channel.

Details of video distribution are improved by geolocation data to understand where the videos got success locally or globally.

	Acquisition scenarios
	Video delivery platforms are extremely different. There are, de facto, different technologies and video players. ShinyStat™ Video Analytics is really flexible and actually runs with following technologies: Actionscript (Video Flash Player), Microsoft Silverlight and HTML 5. Besides the platform is interfaced with the most important video online platforms (such as Youtube, Vimeo, Dailymotion, etc.) and with the principal video players.

Acquisition scenarios