A Viewing Spectrum for each specific VideoThanks to the "Viewing Spectrum" you can analyze and evaluate the interest generated by each section of the video, and in particular you can see how the viewer has been moving the cursor back and forth to zero in on its areas of choice.
With the "Viewing Spectrum" one can point out which segments of the video have managed to drawn in the audience.
The graphical presentation system (Patent pending system) is based on the chromatic spectrum; it shows vividly, from the maximum in red to the minimum in blue, how the number of views has changed in detail.
The "Viewing Spectrum", therefore, provides you with a precise quantitative analysis of the users' behavior. It specifically makes it possible to determine whether there was a "non linear viewing" of the video and also to pinpoint those segments that brought the viewing to a halt.
Example 1: "Viewing Spectrum" for the video: Trailer of the movie "Bedtime stories"
In the example above, at point A, the beginning of the trailer, the video is viewed 243 times. This level is kept for about a minute; thereafter, the number of views goes down to below 50 percent just before reaching half point (point B 111 views). Beyond this point the number of views goes down dramatically to less than 10 percent of the starting figure (point C 21 views).
Without the analysis provided by the "Viewing Spectrum", but knowing only the number of times that a viewer has started viewing the video, the Publisher could get a distorted perception of the video performance, because in actual fact the viewers who completed their visits are just a small percentage of all the starting viewers.
Example 2: "Viewing Spectrum" for the video:"Twente - Sporting Lisbona"
This second example shows quite clearly what "non linear viewing" is. The video in question reproduces highlights from a football match between Twente and Sporting Lisbona, when there was the famous goal scored by the Sporting Lisbona goalkeeper. This unusual goal takes place in the second half of the video; it can be noted, in fact, how the viewers are much more interested in that specific portion of the video (point C 3445 views). At point C there is a 200 percent increase from the initial figure (point A 1534 views) and a 400 percent increase from those who also viewed the central segment (point B 872 views). This shows that the viewers used the player cursor to go back to view the same segment around point C several times and also that many viewers went straight to this specific segment skipping the central part.
This "non linear viewing" of videos is a very common occurrence, especially for certain categories like sport, fun and action videos.