This report provides an overview of all the conversions occurred on the website during the current month and enables to select a different period using both a preset time interval and the details of that very same conversion.

This table provides the following general:
- the total amount of the purchase
- the quantity of products purchased
- the referrer of the visit which has produced the conversion (first referrer)
- the number of visits the user executed before making the purchase
- the buy attutude, i.e the ratio between the number of conversions and the amount of the visits that the user executed
- all the page views
- first visit date
- the time conversion, represented by the period elapsed from the first visit to the moment of the purchase
- country of provenance

This last parameter is chosen and indicated by the vendor system and can differ from the Geolocation (the place where the navigation occurs) because it's up to the vendor to select which values to provide (the delivery address, the residence address, etc.).

“Not provided” keywords
When the "not provided" key appears in the "Referrer" column, it means that the user accessed the site coming from Google search engine while he/she was logged in Google+.
In fact, users logged in Google+ are automatically redirected to the https version, for which the search engine doesn’t provide the search key used,  that results as "Not provided". Consequently, when the user searches on Google being connected to Google +, the keywords used to enter the sites are not provided.
For more information, please visit the post on ShinyStat Blog.