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Step 6 - How to read and understand advanced reports (ShinyStat™ Business)

3.7 VERSION - Referrer Conversions - Conversion details

Attention!
With regard to Conversion, we suggest to use the ShinyStat 4.0 release, considering that it offers many more useful details which the old 3.7 version does not provide.
Please proceed as follows
- do login
- click on "Configuration" on the menu on the left
- click on Monetary Conversions or on Non Monetary Conversions

However, those who wish to retrieve information about the conversions of the ShinyStat 3.7 version can look up at the following pages.
 ShinyStat Business

This report shows the details of the conversions generated by referrer.

You can activate several conversion points representing the different actions your visitor can take in your site; for this reason, it is important to know which of those actions have been successfully completed and to what extent.


Table

Each table row shows the name and the description of the conversion, the number of conversions, the corresponding percentage on the total conversions generated by the examined referrer, the trend, and the value of the generated sales.


Sales

This column shows the total sales generated by the corresponding conversion point.
In case of values equal to zero:
  • no sales have been successfully completed
  • he PR= parameter within the HTML code in the conversion page is not correctly compiled. Please read Setting - How to set conversion points - Step 4


Total

For easier reading, the last row in the list shows the total listed values.


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