The report here presented shows for the order id the following data: General information, General metrics, Times, First visit origin, Conversion visit origin, Conversion path, Geolocation, Device.

General Information
This table provides some general information about the chosen conversion and shows:

• the name of the conversion the vendor chose (Conversion)
• the conversion type - if it is monetary or non monetary - (Type)
• the name the vendor chose (Products)
• the total amount of the customer's expenses - this parameter is indicated by the vendor - (Total Amount)
• the eventual delivery charges – this parameter is indicated by the vendor (Shipping)
• the eventual taxes - this parameter is indicated by the vendor - (Taxes)

General metrics
In this section are reported the data concerning the total visits, the total of the page views by the customer before converting and the number of page views browsed during the same session in which the purchase occurred.

Times
These values concern the conversion date and time, the date and time of the first visit of the customer, the time elapsed from the first visit to the conversion and the conversion propensity (unit/number of visits ratio)

First visit origin and Conversion visit origin
This field indicates the origin of the purchaser's first visit (first visit) and the origin of the conversion visit (last referrer).

“Not provided” keywords
When the "not provided" key appears in the "Referrer" column, it means that the user accessed the site coming from Google search engine while he/she was logged in Google+.
In fact, users logged in Google+ are automatically redirected to the https version, for which the search engine doesn’t provide the search key used,  that results as "Not provided". Consequently, when the user searches on Google being connected to Google +, the keywords used to enter the sites are not provided.
For more information, please visit the post on ShinyStat Blog.

Conversion Paths
The box displays the path the purchaser took throughout the website on the occasion of the purchase.

Geolocation
The fields marked with * show the parameters concerning the Country (State), the City and the Province that the vendor assigns on the occasion of the conversion, and the data relating to the Country, the Region and the City tracked by the ShinyStat Geolocation. These latters can differ from each other, since the Geolocation shows the information concerning the navigation place, while the vendor can choose whether to provide different parameters such as, for instance, the delivery address, the residence address, etc.