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Step 6 - How to read and understand advanced reports (ShinyStat™ Business)
3.7 VERSION - Campaign R.O.I.
Attention!
With regard to Conversion, we suggest to use the ShinyStat 4.0 release, considering that it offers many more useful details which the old 3.7 version does not provide.
Please proceed as follows
- do login
- click on "Configuration" on the menu on the left
- click on Monetary Conversions or on Non Monetary Conversions
However, those who wish to retrieve information about the conversions of the ShinyStat 3.7 version can look up at the following pages.
With regard to Conversion, we suggest to use the ShinyStat 4.0 release, considering that it offers many more useful details which the old 3.7 version does not provide.
Please proceed as follows
- do login
- click on "Configuration" on the menu on the left
- click on Monetary Conversions or on Non Monetary Conversions
However, those who wish to retrieve information about the conversions of the ShinyStat 3.7 version can look up at the following pages.
The report called "Campaign R.O.I." shows the ROI of each campaign in order you can assess its effectiveness by comparing resources and achieved results.
The first table shows the number of campaigns in the list, the total sales from the campaigns and the average ROI.
Filters
- Show campaign: you can display the active or inactive campaigns or all the existing campaigns.
- Sort by: this feature allows to sort the data in the underneath table by the selected option.
- Conversion: it allows to display the data of all conversion points or just the data of a single conversion point.
Table
Each table row shows the name and the description of the campaign, its state, its cost, the total sales and the ROI.
Sales
This column shows the total sales generated by a specific campaign.
In case of values equal to zero:
- no sales have been successfully completed
- he PR= parameter within the HTML code in the conversion page is not correctly compiled. Please read Setting - How to set conversion points - Step 4
Cost
This column shows the cost per campaign.
In case of values equal to zero, make sure you set a correct value in the 'campaign cost' field (available in the campaign setting page).
IMG:costo.gif By clicking on this icon you can change the campaign cost.
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