Glossary
Help
Step 6 - How to read and understand advanced reports (ShinyStat™ Business)
3.7 VERSION - Campaign CPC and CPA
Attention!
With regard to Conversion, we suggest to use the ShinyStat 4.0 release, considering that it offers many more useful details which the old 3.7 version does not provide.
Please proceed as follows
- do login
- click on "Configuration" on the menu on the left
- click on Monetary Conversions or on Non Monetary Conversions
However, those who wish to retrieve information about the conversions of the ShinyStat 3.7 version can look up at the following pages.
With regard to Conversion, we suggest to use the ShinyStat 4.0 release, considering that it offers many more useful details which the old 3.7 version does not provide.
Please proceed as follows
- do login
- click on "Configuration" on the menu on the left
- click on Monetary Conversions or on Non Monetary Conversions
However, those who wish to retrieve information about the conversions of the ShinyStat 3.7 version can look up at the following pages.
The report named "Campaign CPC and CPA" shows the cost per click (CPC) and the cost per action (CPA) per campaign.
The first table shows the number of the campaign in the list, the average CPC and the average CPA.
Filters
- Show campaign: you can display the active or inactive campaigns or all the existing campaigns.
- Sort by: this feature allows to sort the data in the underneath table by the selected option.
- Conversion: it allows to display the data of all conversion points or just the data of a single conversion point.
Table
Each table row shows the campaign name and description, its state, its cost, the clicks, the CPC, the conversions and the CPA.
Cost
This column shows the cost per campaign.
In case of values equal to zero, make sure you set a correct value in the 'campaign cost' field (available in the campaign setting page).
IMG:costo.gif By clicking on this icon you can change the campaign cost.
back to index help