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Step 4 - Advanced-setting: conversions, campaigns and exit links (ShinyStat™ Business)
3.7 VERSION - Conversions
Attention!
With regard to Conversion, we suggest to use the ShinyStat 4.0 release, considering that it offers many more useful details which the old 3.7 version does not provide.
Please proceed as follows
- do login
- click on "Configuration" on the menu on the left
- click on Monetary Conversions or on Non Monetary Conversions
However, those who wish to retrieve information about the conversions of the ShinyStat 3.7 version can look up at the following pages.
With regard to Conversion, we suggest to use the ShinyStat 4.0 release, considering that it offers many more useful details which the old 3.7 version does not provide.
Please proceed as follows
- do login
- click on "Configuration" on the menu on the left
- click on Monetary Conversions or on Non Monetary Conversions
However, those who wish to retrieve information about the conversions of the ShinyStat 3.7 version can look up at the following pages.
Conversions allow the ShinyStat Business user to better analyse the success of any promotional actions in order to grow his online business.
A conversion is a specific action performed by a website visitor among the ones chosen by the ShinyStat user for his/her own objectives of analysis.
The most common conversions are the completion of an online order or sale, the completion of a form or an online survey. These are just some examples of conversions; the ShinyStat user will choose his/her own conversion points and his/her own object of analysis.
But how can we link precisely these conversions to the various marketing and advertising actions perfomed by the user?
ShinyStat Business allows you to identify the advertising campaigns or referrers the visitors performing the highest number of conversions are coming from. This allows you to make the most appropriate choices for your own advertising methods. You might find out that a specific campaign has a high number of visits but few conversions, while another one has a minor number of visits but a high conversion rate.
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