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Step 4 - Advanced-setting: conversions, campaigns and exit links (ShinyStat™ Business)
3.7 VERSION - Campaign CPC and CPA
Attention!
With regard to Conversion, we suggest to use the ShinyStat 4.0 release, considering that it offers many more useful details which the old 3.7 version does not provide.
Please proceed as follows
- do login
- click on "Configuration" on the menu on the left
- click on Monetary Conversions or on Non Monetary Conversions
However, those who wish to retrieve information about the conversions of the ShinyStat 3.7 version can look up at the following pages.
With regard to Conversion, we suggest to use the ShinyStat 4.0 release, considering that it offers many more useful details which the old 3.7 version does not provide.
Please proceed as follows
- do login
- click on "Configuration" on the menu on the left
- click on Monetary Conversions or on Non Monetary Conversions
However, those who wish to retrieve information about the conversions of the ShinyStat 3.7 version can look up at the following pages.
To help you better analyse your campaigns, ShinyStat allows to identify the average cost of clicks and conversions.
The CPC ( cost per click ) is the cost of each individual click, i.e. the relationship between the cost of the campaign and the number of generated clicks. The CPA ( cost per action ) is the cost of each individual conversion, i.e. the relationship between the cost of the campaign and the number of generated conversions.
This data will help the user to analyse the campaign ROI in terms of clicks and conversions. Knowing the cost of each element of the campaign will help the optimization of the campaign itself.
To know these values it is necessary to fill correctly the field 'Cost' in the configuration of the campaign.
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